पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme prepares students for exciting careers in a variety of marketing functions (including brand/product management, key account management, trade marketing, advertising, and marketing research) as well as in related sectors (such as hospitality, retailing, public relations, consultancy, and industry-oriented government agencies). The curriculum aims to provide rigourous analytical and methodological training, so that students can gain professional competency in the core disciplines of Marketing. At the same time, students can choose to go on to one of three tracks: Marketing, International Business or Tourism to broaden their skill sets and/or to focus their training on particular career directions.

कार्यक्रमका खाकाहरू

Modules include AA101 Accounting I, AA102 Accounting II, AB102 Financial Management, AB103 Statistical and Quantitative Methods, AB105 Organisational Behaviour and Design, AB107 Business Law, AB112 Marketing, AB113 Information Technology, AB213 Research Methods or BH225 HR Research (applicable to the Human Resource Consulting specialiation only), AB311 Strategic Management, HW001 English Proficiency, BM212 Consumer Behaviour, BM213 Product and Pricing Management, BM214 Integrated Marketing Communications, BM215 Marketing Channels, BM315 Global Market Strategy, BM211 International Business Environment, BM305 Services Marketing, BM321 Retail Management, BM322 Sales Management, BM324 Contemporary Issues in Marketing.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Students must have completed at least 12 years of general education or will be taking Year 12 national examinations in the year of application, in order to be considered for admission. They should have Additional Mathematics at Junior High School Level/Mathematics at IB Standard Level. Submission of IELTS, TOEFL and SAT1 scores are optional except for students with PRC Gao Kao qualification (i.e. students who will be taking Gao Kao in June 2010 and those who have already taken Gao Kao). Scores should be obtained three years prior to the application deadline.

योग्यता

स्नातक डिग्री

प्रदान गर्ने निकाय

Nanyang Technological University