पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme focuses on the study of communication as a strategic management function in corporations and the key business driver in communication agencies. Globalisation resulted in many opportunities to interact with people and their beliefs, which are different. Students will learn to understand how culture impacts communication, and how communication in turn can be made competent as they understand differences and diversity. Business practices that inculcate intercultural competence will be more meaningful and significant. Students will learn a variety of methods to uncover emerging issues associated with social media, and also to discuss business applications of the media. It will enable students to: recognize the value of creative minds in economy and business; judge creative communication instruments; tap their own creative resources and lateral thinking; apply creative techniques developed and used by global creative agencies; and enable and lead teams to creative performance in corporate communication. Graduates can find career opportunities as corporate communication manager, public relations manager and customer relationship manager.

कार्यक्रमका खाकाहरू

The courses include Foundation courses includes: Academic Writing, Calculus and Introductory Economics; University core includes: Analytical Skills and Creative Thinking, Business, Government and Society, Management Communication, Ethics and Social Responsibility, Leadership and Team Building, Technology and World Change; Global and Regional Studies includes: Business Study Mission/Country Studies, International Economics, Political Economy of SEA/East Asia, Economic Development in Asia, Law and International Business, Intellectual Property Rights; Career Skills includes: Conflict Resolution, Negotiation, Work and Family; Information Systems Foundation includes: Seminar on IS Management, IS Software Foundations, Object Oriented Application Development, Data Management and Software Engineering; Information Systems Advanced Topics includes: Process Modelling and Solution Blueprinting, Enterprise Integration, Information Security and Trust, Enterprise Web Solutions and Architectural Analysis; IS Depth electives includes: IS Depth Elective 1 (Any IS Technology Depth Elective), IS Depth Elective 2 (Any IS Technology or IS Management Depth Elective) and IS Depth Elective 3 (Any IS Technology or IS Management Depth Elective).

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Students must have attained 18 years of age. They should have least 12 years of education and have obtained good passes in a national or international examination that is recognised for the purpose of admission. SAT or ACT (including the writing test) or GMAT (if SAT is not available) scores are required. ACT or GMAT scores must reach SMU by 31 May to be considered. Interview or essay writing for all short-listed students who are not residing in Singapore will be interviewed by telephone. Students from India should have obtained Standard 12 education. Chinese students need to have completed their National College Entrance Examination (Gao Kao) qualification. American students must have earned High School Diploma. Malaysian students must have STPM/UEC qualification. Students from Germany are required to have German Arbitur qualification. Students from United Kingdom must have earned A Levels - Cambridge, Edexel, AQA (good passes in at least three advanced - Level subjects). International students must fulfill the following English language requirements (minimum scores): TOEFL score of 550 (paper-based), 213 (computer-based), 79 - 80 (internet-based) or an IELTS overall band score of 6.5 and with Malaysian University English Test (MUET): overall band of at least 5.

योग्यता

स्नातक डिग्री

प्रदान गर्ने निकाय

Singapore Management University (SMU)