पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This specialization is specifically designed for professionals working in the marketing, advertising and PR fields, as it teaches them to anticipate and solve industry-specific problems as well as prepare them for responsible leadership roles in business. It focuses on the advanced theories and skills marketing managers need to know develop and execute effective marketing strategies, build customer satisfaction and retention, facilitate easy communication and adapt to new technologies towards achieving growth and value innovation. As graduates of this program, participants will come out qualified to take up high level and senior positions in business management and corporate leadership.

कार्यक्रमका खाकाहरू

The modules are as follows: Organisational Behaviour1, Human Resource Management 2, Managerial Economics1, Business Environment1, Financial Accounting2, Statistics for Business Decisions1, Leadership1, Global Marketing 2, Business and Managerial Communication1, Costing 1, Financial Management 2, Operations Research for Management Science1, Introduction to Business Strategy1, International Management1, Operations Management1, Research Methodology 2, Management Control Systems1, Entrepreneurship1, Financial Statement Analysis1, Business Strategy in Practice1, Enhancing Corporate Performance1, B2B Marketing 1, FMCG Marketing 1, Sales and Channel Management 1, Services Marketing 1, Strategic Brand Management 1, Global Retailing Strategies 1, Marketing Research 1.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Applicants must be graduates with minimum three years work experience. There is no maximum age; however, it is preferable that the applicant should have completed 23 years of age. Candidates with a high academic performance only are selected. Further relevant post-graduate qualifications like Chartered Accountant for the Finance streams are given preference. Candidates will be assessed for their suitability to the program based on their overall profile like educational qualifications and academic record, work experience, professional achievements, a test and a personal interview (evaluations).

योग्यता

एमबीए

प्रदान गर्ने निकाय

Sp Jain Center Of Management