पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme benefits from the input of an advisory board comprising senior professionals from the world of corporate brand management; students have the opportunity of an internship towards the end of the course; this provides an ideal opportunity for students to contextualise their study of corporate brand management and to acquire additional 1st-hand experience of this important area of management; students gain a thorough understanding of the issues related to marketing at the corporate level and a comprehensive appreciation of how to apply corporate branding and marketing theory and practice in the context of the contemporary organization.

कार्यक्रमका खाकाहरू

Core modules: Corporate branding theory; strategic corporate brand management and consulting; applied corporate branding; strategic corporate marketing; marketing and corporate communications; understanding business and management research; dissertation; plus optional modules: strategic analysis and management; international business ethics, sustainability and corporate governance; special features.

योग्यता

पोस्ट ग्राजुएट योग्यता

प्रदान गर्ने निकाय

Brunel University

विभागको नाम

Marketing and Branding