पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme provides students with a detailed understanding of the interaction, interrelationship and interdependence between corporate strategy and the disparate elements of the corporate communications mix (brand management, corporate reputation management, corporate identity management and marketing communications); this degree is approved and accredited by the Chartered Institute of Marketing (CIM) to provide entry onto the CIM's Professional Diploma in Marketing.

कार्यक्रमका खाकाहरू

Core: Corporate branding and brand competitiveness; corporate identity, communications and reputation management; strategic analysis and management; marketing communications; understanding business and management research; dissertation; optional modules (1 from the following): Small business and entrepreneurship; international business ethics and corporate governance; knowledge, innovation and learning; international marketing.

योग्यता

पोस्ट ग्राजुएट योग्यता

प्रदान गर्ने निकाय

Brunel University

विभागको नाम

Marketing and Branding