पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme is designed to provide students with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling learners to cope effectively with an increasingly global, dynamic marketplace; 1 of the main principles of the MSc in marketing management is to deliver a set of concepts from theory and to relate these to ways in which companies interface with different markets; this is designed to ensure that students have a good understanding of the principles and contexts of practices in the marketing domain; the programme covers marketing ideas, plans, strategies, processes, techniques, communication, all customer-facing functions plus some core concepts from other management functions.

कार्यक्रमका खाकाहरू

Compulsory modules: Marketing; entrepreneurship and creativity; financial management; marketing communications; marketing research; relationship marketing; research methods; dissertation. Optional Modules: Consumer behaviour; e-business; innovation management; strategy; technology-enabled marketing.

योग्यता

पोस्ट ग्राजुएट योग्यता

प्रदान गर्ने निकाय

University of Surrey

विभागको नाम

Surrey Business School