पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry; it provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sports industry; the programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, members of supporters' organisations and local government officials with responsibilities in the leisure field, as well as people with a general interest in the sport, football and media industries.

कार्यक्रमका खाकाहरू

MRes students write a 25,000-word dissertation and study the following modules: research methods in management I; research methods in management II; marketing management; marketing strategy and planning; strategic sport marketing; sport business and event management; MSc students write a 15,000-word dissertation and study the following modules: research methods in management I; marketing strategy and planning; marketing management; marketing communication; buyer behaviour; strategic sport marketing; sport governance and regulation; sport business and event management.

योग्यता

पोस्ट ग्राजुएट योग्यता

प्रदान गर्ने निकाय

University of London

विभागको नाम

Management