पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

In this program, students will create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion. Guided by a faculty of practicing professionals, students will develop media plans and special events; direct and produce television and radio commercials; and write print ads, press releases, and newspaper and magazine articles. An internship at a top New York company provides industry experience. Students will graduate with an impressive foundation in marketing communications designed to showcase the talent and help to get the job students want. In this program, students will get hands-on experience through an internship at a leading advertising or PR agency, Media Company, or fashion firm. Students have interned at BBDO, Deutsch, ABC, Barneys New York, Calvin Klein, and Gucci, among many other firms; participate in national competitions sponsored by industry and trade organizations, such as the American Advertising Federation (AAF) and enhance the studies with extracurricular activities in industry-related organizations such as the Ad Group and the Public Relations Student Society of America. This program graduates are employed as advertising account managers, brand managers, broadcast production directors, copywriters, journalists, media buyers, publicists and special events planners. Graduates have found positions at a wide variety of companies, including Calvin Klein, ELLE magazine, MTV, Nike, Target, HBO, JWT and Joseph Abboud.

कार्यक्रमका खाकाहरू

The modules are AC 111 Advertising and Promotion 3, AC 161 Multimedia Computing 2, CD 122 Digital Layout I 2, FM 114 Intro. to the Fashion Industry 3, LIBERAL ARTS EN 121 English Composition G1 3, choice see Requirements 3, AC 113 Strategic Planning for IMC 3, AC 141 Journalism 3, AC 171 Mass Communications 3, LIBERAL ARTS choice see Requirements 6, AC 221 Publicity Workshop 3, AC 272 Research Methods in IMC 3, RELATED AREA DM 211 Workshop in Direct Marketing 3, LIBERAL ARTS choice see Requirements 3, choice see American History G10 3, AC 231 Advertising Copywriting 3, AC 271 Audiences and Media 3, choice see Major Area elective 3-4, LIBERAL ARTS SS 141 Macroeconomics G4 3, choice see Requirements 3, ELECTIVE choice General elective 2-3.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Students must have completed high school diploma or General Equivalency Diploma (GED). They should have a grade point average (GPA) and rank in class (except applicants who have received an associate’s or bachelor’s degree from a regionally accredited college in the United States). SAT and ACT test scores are not required for admissions purposes. They are, however, required for the presidential scholars program. Applicants who have not submitted SAT/ACT test scores will have to take the FIT placement exam. Those who have completed less than four years of English (not ESL) at a U.S. high school are required to take the TOEFL or IELTS. International students must have obtained a minimum TOEFL score of 80 on internet-based (ibt) test, 213 on computer-based test, 550 on paper-based test; IELTS band score of 6.5 in the academic module is required. Applicants who have completed an English composition course at a college in the U.S. are not exempt from taking the TOEFL or IELTS scores.

योग्यता

एसोसिएट्स डिग्रीज्

प्रदान गर्ने निकाय

Fashion Institute Of Technology

विभागको नाम

Jay and Patty Baker School of Business and Technology, Department of Advertising and Marketing Communications