पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This program involves a flexible program that can be tailored to a variety of professional opportunities. After graduation, Bradley marketing students excel in an array of careers, including advertising, research, retail, industrial marketing. Bradley's Marketing majors gain real-world experience in the classroom, giving them a competitive edge when seeking employment. Working in teams, marketing students serve as consultants to real business clients. Students conduct marketing research studies, design advertising plans, design business and marketing plans, or sell real products. Every marketing student is guaranteed at least two of these types of experiences before graduation. he concentration in social media marketing prepares graduates to address the growing influence of social media on the marketing programs of businesses, institutions, and governments. The concentration requires 12 hours of specific coursework within the 13.5 elective hours of the marketing major.

कार्यक्रमका खाकाहरू

The modules include Required courses: MTG 205 Marketing Presentations 1.5 hrs; MTG 315 Principles of Marketing 3 hrs; MTG 341 Marketing Research I 3 hrs; MTG 490 Managerial Marketing 3 hrs; Concentration in Social Media Marketing: MTG 350 Consumer Behavior 3 hrs; MTG 381 Integrated Marketing Communications 3 hrs; MTG 391 Social Media Marketing 3 hrs; One 3-hour course from the following list that represents potential domains for the application of social media: MTG 355 Sports Marketing; MTG 304 Professional Selling; MTG 393 Retailing; MTG 405 Strategic Advertising Cases; MTG 410 Services Marketing; MTG 420 Business Marketing; Advertising Specialization: Suggested Marketing Electives: MTG 304 Professional Selling; MTG 350 Consumer Behavior; MTG 381 Integrated Marketing Communications; MTG 405 Strategic Advertising Cases; Other Suggested Courses: ART 305 Editorial Design; COM 300 or 325; PSY 308 Social Psychology; Marketing Research Specialization: Suggested Marketing Electives: MTG 350 Consumer Behavior; MTG 360 Product and Price Strategy; MTG 400 Topics in Marketing; MTG 441 Marketing Research II; MTG 492 Independent Study or Research in Marketing; Other Suggested Courses: BMA 374 Database Management and Administration or QM 326 Business Forecasting; PSY 415 Intermediate Statistics for Psychology; Marketing Management Specialization: Suggested Marketing Electives: MTG 346 International Marketing; MTG 360 Product and Price Strategy; MTG 370 Marketing Channels or MTG 309 Marketing Logistics; MTG 384 Sales Management; MTG 420 Business Marketing; Other Suggested Courses: ECO 332, 333, or 335; BMA 372 Management Information Systems; PSY 310 Industrial and Organizational Psychology; Retailing Specialization: Suggested Marketing Electives: MTG 304 Professional Selling; MTG 350 Consumer Behavior; MTG 360 Product and Price Strategy; MTG 370 Marketing Channels or MTG 309 Marketing Logistics; MTG 393 Retailing; MTG 410 Services Marketing; Other Suggested Courses: FCS 140 Introduction to Family and Consumer Sciences or FCS 336 The History of Fashion; BMA 357 Leadership and Interpersonal Behavior or BMA 382 Entrepreneurship; Industrial Marketing/Sales Management Specialization: Suggested Marketing Courses: MTG 304 Professional Selling; MTG 346 International Marketing; MTG 360 Product and Price Strategy; MTG 370 Marketing Channels or MTG 309 Marketing Logistics; MTG 384 Sales Management; MTG 420 Business Marketing; MTG 492 Independent Study or Research in Marketing; Other Suggested Courses: PSY 308 Social Psychology or PSY 310 Industrial and Organizational Psychology; SOC 100 The Sociological Perspective; BMA 356 Human Resource Management or BMA 357 Leadership and Interpersonal Behavior.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Applicant must have completed the following minimum curriculum requirements: four units (years) of English (half or one unit of which may be speech), three units of college preparatory mathematics, two units of laboratory science and two units of social sciences. All applicants whose native language is not English have to obtain a minimum TOEFL (Test of English as a Foreign Language) score of 550 paper based, 213 computer based, or 79 internet based or a minimum score of 6.5 in IELTS (International English Language Test System).

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Bradley University

विभागको नाम

Foster College of Business Administration, Department of Marketing