पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This program offers students professional preparation for careers in the allied areas of advertising, public relations, and direct response communication. Through course work, students develop conceptual command of these allied areas and also build expertise in one area through the path option they select. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations. Agencies specializing in advertising, public relations, and direct response along with the media and communication technology industries, corporations, nonprofit organizations, and regulatory/consumer protection agencies need employees who have the skills developed by the ISC graduate.

कार्यक्रमका खाकाहरू

The modules are UK Core 30: Intellectual Inquiry in Arts and Creativity: LA 111 Living on the Right Side of the Brain 3; Intellectual Inquiry in the Humanities: Choose one course from approved list 3; Intellectual Inquiry in the Social Sciences: ECO 101 Contemporary Economic Issues or SOC 101 Introduction to Sociology 3; Intellectual Inquiry in the Natural, Physical and Mathematical Sciences: GLY 110 Endangered Planet: An Introduction to Environmental Geology or GLY 120 Sustainable Planet: The Geology of Natural Resources 3; Composition and Communication I: CIS/WRD 110 Composition and Communication I 3; Composition and Communication II: CIS/WRD 111 Composition and Communication II 3; Quantitative Foundations: Choose one course from approved list 3; Statistical Inferential Reasoning: STA 210 Making Sense of Uncertainty: An Introduction to Statistical Reasoning 3; Community, Culture and Citizenship in the USA: Choose one course from approved list 3; Global Dynamics: Choose one course from approved list 3; Premajor Requirements 13: PSY 100 Introduction to Psychology 4, ISC 161 Introduction to Integrated Strategic Communication 3, ISC 261 Strategic Planning and Writing or JOU 204 Writing for the Mass Media 3, STA 210 Making Sense of Uncertainty: An Introduction to Statistical Reasoning 3; Major Requirements: ISC 321 Research Methods for the Integrated Strategic Communication Professional 3, ISC 543 Regulation of Strategic Communication 3, JAT 399 Internship (Subtitle required) 3, plus, complete one of the following two-course PATHS: Creative Path: ISC 331 Advertising Creative Strategy and Execution I 3, ISC 431 Advertising Creative Strategy and Execution II 3; Public Relations Path: ISC 341 Strategic Public Relations 3, ISC 441 Case Studies in Public Relations 3; ISC Account Management Path: ISC 351 ISC Account Management 3, ISC 451 Integrated Strategic Media Management 3; Direct Response Path: ISC 361 Direct Response Targeting: Media and Database Management 3, ISC 461 Direct Response Message Strategies 3; Portfolio: Portfolio required for graduation; Capstone Requirement: ISC 491 Integrated Strategic Communication Campaigns 3; Major Electives: Nine hours of 300+ level undergraduate courses offered in the School of Journalism and Telecommunications. ISC majors are expected to work with their academic advisor to build a program of electives that supports and extends the courses in the Major PATH; Minor: MKT 300 Marketing Management 3.

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

University Of Kentucky

विभागको नाम

College of Communication and Information Studies, School of Journalism and Telecommunications