पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This program is designed to prepare students for careers as marketing professionals. The curriculum features a highly innovative format that emphasizes doing as the basis for learning. The concentration features a real world focus built upon strong links to the Chicago business community. The IME concentration consists of a sequence of 3 highly integrated courses and an internship with a Chicago business. Students move through a lock step program of sequential levels encompassing information gathering and analysis, tactical decision-making, and strategic planning. At each level of the sequence, student teams will work toward the completion of “milestone” projects that reflect the activities of the marketing manager in a competitive environment. Skills and knowledge necessary for the accomplishment of each milestone are delivered in integrated knowledge modules by members of the teaching team.

कार्यक्रमका खाकाहरू

The modules are MKT 202 Quantitative Methods in Marketing (or equivalent; 2.0 hours), MKT 356 Marketing Analysis and Planning (8.0 hours), MKT 357 Management of Marketing (8.0 hours), MKT 358 Marketing in a Global Environment, MKT 376 Effective Business Communication (to be taken in Commerce Core), MKT 393 Marketing Internship, Marketing Elective, Marketing Electives to be chosen from: MKT 320 Principles of Advertising, MKT 340 Marketing Across Cultures: Perspectives on Multicultural Markets, MKT 341 Integrated Marketing Communications for Multicultural Markets, MKT 352 New Product Management, MKT 360 International Marketing, MKT 377 Fundamentals of Sales and Networking, MKT 378 Sales Strategy and Technology, MKT 379 Leadership in Sales Organizations, MKT 380 Science of Retailing, MKT 381 Building Financial Relationships, MKT 382 Principles of Category Management, MKT 383 Advanced Valuations for Business, MKT 390 Service Marketing, MKT 393 Marketing Internship, MKT 395 Interactive/Internet Marketing, MKT 398 Special Topics (multiple topics may be used), MKT 399 Independent Study, ICS 350 International Business Seminar (may be used once).

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Applicants should have completed or are about to complete their secondary school education (high school) and have not taken any college or university coursework after finishing their secondary education. Applicants educated outside the US, regardless of their legal status, should have a proof of English proficiency. Applicants can prove their English proficiency by submitting any of the tests below: minimum TOEFL score of 80, no section lower than 17 (internet based), 213 (computer-based) or 550 (paper based); minimum IELTS score of 6.5; minimum SAT verbal score of 500; minimum ACT score of 18 on the reading section, and 20 on the English section and a minimum Pearson Test of English Academic score of 53.

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Depaul University

विभागको नाम

College of Commerce, Department of Marketing