पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This concentration is designed to broaden students’ practical and theoretical understanding of consumption as it relates to retail buying, management and merchandising. With the growth in cross-channel retail, students need to develop their skills not only for careers in traditional brick-and-mortar retailing establishments, but other retail models. These include: print and electronic based retailing (catalogue, television, and Internet). In this concentration, students explore all major retail merchandising and marketing channels and their requirements for buying, staffing, technology, logistics, distribution, and organizational behavior.

कार्यक्रमका खाकाहरू

The following are the modules: Required courses: DSMR 313 International Fashion Merchandising 3.0; DSMR 314 Visual Merchandising III; Retail Store Planning and Design 4.0; DSMR 324 Retail Directions 3.0; DSMR 325 Strategic Buying and Planning 3.0; Students select a minimum of 12.0 additional credits from the following: DSMR 309 Color and Trend Forecasting 3.0; DSMR 326 Fashion Product Promotion 4.0; MKTG 324 WI Marketing Channels and Distribution Systems 4.0; MKTG 344 Professional Personal Selling 4.0; MKTG 355 Interactive Marketing 4.0; MKTG 356 Consumer Behavior 4.0.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

International applicants must have TOEFL iBT minimum combined score of 79 with a 26 score or higher in the speaking section or TOEFL paper-based exam: Total score of 550 and the Test of Spoken English (TSE) exam with a minimum score of 55.

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Drexel University

विभागको नाम

Antoinette Westphal College of Media Arts and Design