पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

Marketing is a fundamental area of business administration that most often determines the success and failure of a business. As people begin this century, they find that marketing has expanded its traditional business role of satisfying demand with material goods and services to become a critical discipline/profession in a large number of nontraditional roles. Areas of career interests include product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising, public relations and others.

कार्यक्रमका खाकाहरू

The modules include MKT 150: Marketing Fundamentals, MKT 350: Principles of Marketing, MKT 351: Consumer Market Behavior, MKT 352: Personal Selling, MKT 354: Principles of Advertising, MKT 355: Principles of Retailing, MKT 360: Marketing Research, ,MKT 380: Creative Advertising MKT 390: Promotion, Management and Implementation, MKT 394: Cooperative Education in Marketing, MKT 410: Entertainment and Services Marketing, MKT 430: Logistics and Transportation, MKT 440: Logistics Models, MKT 450: Supply Chain Operations and Management, MKT 451: Advanced Selling, MKT 452: Sales Management, MKT 455: Advanced Retailing Practices, MKT 456: Advanced Advertising, MKT 460: Logistics and Transportation Strategy, MKT 470: Advanced Marketing Research, MKT 472: Advanced Marketing, MKT 474: International Marketing, MKT 476: Futuristics: Business and Society, MKT 480: Advertising Campaigns, MKT 485: Marketing Yourself, MKT 494: Executive Internship-Marketing, MKT 496: Readings in Bus. Adm. Marketing, MKT 500: Marketing Concepts for Managers, MKT 510: e-Marketing, MKT 596: Research Issues and Problems: Marketing.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

To be admitted to the Marketing (MKT) degree program, students must have attained a combined GPA which places them among the top 2,000 COBA majors who are eligible. All Business majors must have a 2.50 or higher GPA at the time of graduation for all upperdivision COBA courses attempted at Missouri State.

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Missouri State University

विभागको नाम

College of Business Administration, Marketing Department