पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

The concern of this program is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing and International Business has five distinct tracks: Marketing, Digital Marketing; International Marketing, Advertising and Marketing Communication, and Business to Business Marketing. For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).

कार्यक्रमका खाकाहरू

The program modules include: MKT 3 520 Advertising and Marketing Communications 3; MKT 3 600 Marketing Research 3; MKT 3 605 Consumer Behavior 3; MKT 5750 Marketing Strategy 3; Elective Courses (12 credits) MKT 4120 Media Planning 3; MKT 413; 1 Persuasive Communication Techniques & Strategies 3; MKT 4171 Public Relations 3; MKT 4540 Branding 3; MKT 4555 Internet Marketing 3; MKT 4557 Digital Advertising 3; MKT 4876 Managing Customer Experiences 3; MKT 5150 Advertising Campaigns I: Ad Competition 3; MKT 5151 Advertising Campaigns II: Ad Competition 3.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Students should possess a high school education or equivalent. Students must demonstrate their English proficiency, they should submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) Academic format/level test. TOEFL score of 105 out of 120 or an IELTS score of 7 is required. There is no minimum SAT/ACT score or GPA. For reference, the average SAT score is a 1220 (Math & Verbal), the average ACT score is a 26 and the average GPA is an 87%.

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Bernard M. Baruch College Of The City University Of New York

विभागको नाम

Zicklin School of Business, Department of Marketing and International Business