पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This concentration has a strong emphasis on increasing writing skills and designing effective consumer-oriented messages both visually and verbally. By combining the study of consumer behavior, iconic campaigns and research methods, students are encouraged to expand their insight and skill through projects using real-world clients and reflecting common relevant situations. Internships and a close alliance with professionals help to reinforce this practical approach to the field giving students a well-rounded understanding of the social and economic role and the responsibility of advertising in the local, regional and international marketplace. The careers in advertising concentration are advertising consultant, radio promotion, director of marketing, editor/sales, communications/marketing coordinator, marketing support, graphic designer, marketing representative and integrated marketing communications specialist.

कार्यक्रमका खाकाहरू

The modules include Core Requirements: COM 101 Survey of Communication 3 hrs; COM 300 Communication Theory 3 hrs; COM 417 Issues and Perspectives in Communications 3 hrs; Advertising Concentration: COM 112 Introduction to Media Production (1) or IM 113 Introduction to Multimedia (3) 1-3 hrs; COM 202 Basic Advertising Writing 3 hrs; COM 219 Public Relations 3 hrs; COM 220 Advertising as Communication 3 hrs; COM 320 Advertising Creative Strategy 3 hrs; COM 322 Media Planning 3 hrs; COM 325 Advertising Design and Production 3 hrs; COM 400 Communications Research 3 hrs; COM 481 Advertising Campaigns 3 hrs; MTG 315 Principles of Marketing 3 hrs; Advertising Concentration Electives: COM 437 Advertising in a Global Environment 3 hrs; COM 447 Issues and Ethics in Advertising 3 hrs; COM 474 Advanced Copywriting 3 hrs.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Applicant must have completed the following minimum curriculum requirements: four units (years) of English (half or one unit of which may be speech), three units of college preparatory mathematics, two units of laboratory science and two units of social sciences. All applicants whose native language is not English have to obtain a minimum TOEFL (Test of English as a Foreign Language) score of 550 paper based, 213 computer based, or 79 internet based or a minimum score of 6.5 in IELTS (International English Language Test System).

योग्यता

ब्याचलर्स डिग्रीज्

प्रदान गर्ने निकाय

Bradley University

विभागको नाम

Slane College of Communications and Fine Arts, Department of Communications