पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This program is structured to prepare students for careers in hospitality marketing. Within the hospitality industry, marketing activity is carried out by hospitality suppliers, intermediaries and service providers. This includes, but is not limited to, firms like individual properties, chains, cruise lines, management and ownership companies, travel intermediaries (wholesalers, travel agencies, and online travel agencies), consulting firms, marketing agencies and market information providers. The way marketing is being conducted and managed is undergoing a fundamental change. Increasing global use of the internet, search engines, social media and mobile devices is changing how consumers shop, search, and buy hospitality services. Managing marketing in this environment is evolving rapidly. Chains are playing a larger global role in both restaurant and lodging marketing management. Hence, there is an industry need for students who understand the basic concepts of marketing and are able to manage it in a dynamically changing marketplace. This program is structured to prepare students for this environment and a rewarding career in the hospitality industry. All students will participate in the career-planning activities provided.

कार्यक्रमका खाकाहरू

The modules include HADM 7743 - Marketing Management for Service (3 credits), HADM 3343 - Marketing Research for Decision Makers (offered fall only), HADM 3364 - Corporate Communication (offered spring only if faculty available), HADM 4440 - Understanding and Managing Hospitality Sales (offered spring only if faculty available), HADM 4442 - Strategic Marketing (3 credits), HADM 4447 - Managing Hospitality Distribution Strategies (offered fall only), HADM 5540 - Brand Management (offered fall only), HADM 5541 - International Marketing (offered fall or spring), HADM 6645 - Services Marketing and Customer Experience Management (offered fall only), HADM 6647 - Consumer Behavior (offered fall only), HADM 6649 - Integrated Marketing Communications (offered fall only), HADM 4444 - Introductory Hospitality Entrepreneurship, ADM 5502 - Hospitality Quantitative Analysis (3 credits), HADM 6605 - Yield Management (offered fall or spring), HADM 6606 - Restaurant Revenue Management (offered fall only), HADM 6611 - Negotiations in the Hospitality Industry (offered spring only), HADM 6640 - Franchising (offered spring only), NBA 6000 - The Strategic Role of Information, NBA 6390 - Data-Driven Marketing.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Students seeking admission must have completed a bachelors’ degree. International applicants must have a minimum TOEFL score of 100 on the Internet-based test (iBT), 250 on the computer-based test (CBT) or 600 on the paper-based test (PBT); IELTS score minimums (writing, 6; reading, 6; listening, 6; speaking, 6; overall, 6).

योग्यता

स्नातकोत्तर उपाधि

प्रदान गर्ने निकाय

Cornell University

विभागको नाम

School of Hotel Administration