पाठ्यक्रम परिवर्तनशीलता

पाठ्यक्रमबारे सारश

This program is the study of activities that influence the demand for an organizations products and services. It is designed to produce outstanding marketing scholars. The distinctive features of this program are its reliance on microeconomics and psychology as foundational disciplines, and an emphasis on research based on rigorous analysis.

कार्यक्रमका खाकाहरू

MKT 402 Marketing Management; MKT 412 Marketing Research; MKT 414 Pricing Policies (cross-listed with STR 423); MKT 431 Consumer Behavior; MKT 432 Product Planning and Development; MKT 433 Advertising and Sales Promotion; MKT 435 Distribution Channels and Sales Force Management; MKT 436 Database Marketing; MKT 437 Marketing on the Internet cross-listed with ECM 437; MKT 441 Brand Management Workshop; MKT 442 Speciall Topics in Marketing; MKT 449 Global Marketing Strategy; MKT 501 Seminar in Marketing (non-credit); MKT 511 Advanced Topics in Marketing I; MKT 512 Advanced Topics in Marketing II.

अन्तर्राष्ट्रिय विद्यार्थीहरू प्रवेशको लागि आवश्यकता

Applicants should demonstrate a set of clearly defined career objectives. Applicants are invited to submit additional materials (ex: authored journal articles, masters theses, unpublished manuscripts). Students are accepted from many different disciplines. However, those with an undergraduate degree in fields such as economics, engineering, mathematics, the physical sciences, and business may demonstrate a good preparation for doctoral work at the Simon School. Regardless of the major areas of study, a strong academic record is essential. Many applicants have completed study at a graduate level, but such work is not a prerequisite for admission into the program. GMAT, GRE, TOEFL tests are required. Notarized English translations are required for all official documents and transcripts. In most cases, international students are required to take the Test of English as a Foreign Language (TOEFL). The TOEFL will be waived only for candidates who have studied for one or more years at a college or university where English is the language of instruction.

योग्यता

विद्यावारिधि उपाधि

प्रदान गर्ने निकाय

University Of Rochester

विभागको नाम

William E Simon Graduate School of Business Administration